Your Advertising Project
is hand-made artwork
(702) 363-3290
The Internet/Web is an equalizer; equalizer of your ability to distribute your product or service
message, logistic-wise. Large corporations no longer have an advantage over the "little guy"
in getting the word out. See illustration for ProjectLEADER® below.
Hand-Made Artwork
To your benefit, and the comfort level of your potential customers, all your advertising project publishing
is done my hand like fine artwork.
Publishing on the Web/Internet requires coding in a language referred to as HTML and many software editors
and generators produce inefficient code that has redundancy and duplication built-in "under the hood" so that
the publisher does not have to worry about the technical details.
Of course, you will find no man as adapt at publishing than Frank Picchione with some 25 years of desktop publishing
in all venues from the early DOS days to the current high-end software products. Not to stop there;
Frank was involved in the IT automation transition for American Honda Motor Company headquarters from 1985 to 1992
and introduced administrative staff to font add-ons.
When the Web server was introduced in 1993 for commercial use, Frank began tinkering and learning about the
issues that reduced effective publishing on the web, bandwidth. Of course, some of these
issues are technical and beyond the message we want you to be aware of here, but the use of photo images in
a web page meant slow web server download to the viewer's computer via a dial-up connection.
Today, we have broadband wireless appliances and beyond DSL, cable dedicated lines being wired in the
homes of the demographics with buying power that you want to reach which neutralizes this problem.
Yes, but don't you dream of your pages literally "snapping" on the customer's monitor?
We do. In fact, beyond our superb designs, the compliment that "how fast
our web pages display" is one of the best compliments we receive (on a regular basis.)
Re-visiting Bandwidth
Bandwidth is the term used to describe the transmission of information from the web server on the Internet
across the network to your computer for viewing.
Depending on two factors: content of the web page from text to images required to replicate the
web page on the viewer's computer browser and the network connection from slow entry-level dial-up accounts
to high-end cable users, your web page could take less than a second to several minutes.
Here is a sample of a regular piece of code and
our hand-made code.
If you don't see the difference which should jump right out at you, please
call your children over to explain to you, please.
Summary
We hope to serve you in your advertising project. You just drop off your
material, eg, brochures, photos, ideas (like a resume) and we will put it together for
you just like a superior resume.
Frank has been an artist for just about as far back as he
can remember, ie, 4th grade school champion for a bulldog face in watercolors,
amongst others in his age group hanged in the city hall exhibition.
With an appreciation for fine artwork like this Normal Rockwell print,
Frank doesn't just "white wash" your advertisement like Tom Sawyer here,
but takes the time to code and test in his browser and continue until
finished.
Frank looks forward to serving you and your advertising needs.
Please take this link
to pick the package you want from a Business Card to Anchor Page to Anchor Plus
offering. Scrolling down, you will find information on packaging and
proofing your project. Thank you.
Certainly, if you have any questions, please call (702) 363-3290.
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Generated vs. Hand Coded
A professional engineer friend recently asked me for some advice.
It seems his son had published a website for him which he wanted to update.
We don't need to indicate which webpublishing editor they used, nor which one we use, but the point
is that they were using a generator-type editor for their publishing while we code by hand with an
editor that simply gives us a
window on the text of the html page.
In providing my friend with some suggestions, there is no better way than designing, or over-hauling the
homepage with a quaisi-facelift and that is what we did. The general message of the homepage
was completely in tact and only a few cosmetic things like placing the left-margin menu links along the
right-margin for a more professional look to the main body and for portrait mode print purposes where you
do not want to print the online menu info plus that entire contact info column.
There are a few trade secrets, of course, after some twenty years of desktop publishing expertise carried
over to online publishing.
Illustrating "The ProjectLEADER®" had two considerations: before and after illustrations.
At this time, we have the "live" page for your
inspection.
And, as we said, Mr. Peters (the owner of the website) is free to incorporate the new design and therefore remove
what will be the "before" illustration. To provide a fair comparison, both the before and after
image illustrations have been captured and utilized.
Cosmetic Stuff -- Menu Links (Before/After)
First, let me address some of the cosmetic issues such as the choice of "before" (gradulated) wallpaper, too dark.
Next, you do not need to use graphics, a common bandwidth issue.
We use a 3-D text box with a good contrasting background color overlaying a more pleasant right-margin wallpaper, imho.
Introduce dynamic map link with your
business address.
Note "invisible" technique vs. under-scoring; another trick of the trade.
Next, on our version of the right-margin is an add-on or "extras" for contact info.
Templating this info throughout the website, integrated with the space below the menu links, gives your clients
some key information that they can see anywhere on your website, and when the page(s) are printed, they disappear
in portrait mode.
Telephone No. .. key contact
Our experience is to emphasize telephone no. and therefore proper placement on your website page(s).
First Impressions -- Top of Homepage
Before
After
There is a very obvious error in the
before version
that is corrected in the
after version, and
as a college instructor, we
would have to give you a "C" grade if you could not find it in short time.
Don't get over confident, though, because it would rate only a "B" grade for those that
do see the mistake. Please also note the difference in their wallpaper choice
and ours which is lighter and more soothing (alluding professionalism image.)
Rule of Thumb
Make your homepage brief, center of overview information and when printed, only one (1) page in length (portrait.)
Now, Mr. Peter's did an excellent job, "A", as far as overview information with short paragraphs
for each of his major divisions or website pages.
Professionals - Treat your homepage as stationary
The bottom, like any stationary footer, is important and Mr. Peters being a professional engineer should
consider doing the same things he would offline on his stationary as integrated online.
There is no real difference between the impression he would want to present online as in stationary correspondence.
Most, emphasize the majority -- of novice attempt to do something elaborate ("Hollyweird") online
versus adhere to traditional (professional) business standards:
Before
After
 Portrait -
Before
After One Page/Homepage/Stationary Concept
Generated HTML vs. complete control with Hand Coded
We will conclude this lecture with the primary purpose of this illustration, bandwidth and online publishing
using a generator-type editor versus hand coding the html code/text to optimize bandwidth.
The illustrations you will see that represent various portions of the page published are very technical.
We do not expect you to understand the html code. The impact, or impression
is from just "seeing" it and getting a feeling for the clutter of the "before" versus our hand-coded version,
"after."
Illustrations -
Heading -
Before
After
Main Body -
Before
After
Part Two/After
Footer-
Before
After
Menu Navigation Links -
Before
After
Part Two/After
Note in hand coding the page, spacing between items helps in making maintenance and changes easy
and
as a professional computer programmer, the code easier to read versus bunched up as any code-generator does.
Please also note that the dos/text page "before" is 18K in size while the "after" version is less than 6K,
or three (3) times larger in size (bandwidth) and our version has several enhancements including graphic images (2)
and contact info in the margin which in the "before" is not used, empty.
We hope you enjoyed this exercise and benefit from it.
Frank Picchione, GM/Owner & Operator of Shop Las Vegas
Webportals for the Future @ Las Vegas, Phoenix and soon Miami
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