Dear Advertisers:
Let me take this moment to welcome you to the most unique place on the Web for you to be.
Unique because every advertiser is afforded their own web page referred to as
an "anchor page."
Your Advertising Project is Hand-Made.
The webportals are designed exclusively for local, small businesses to provide you with
the opportunity to have a presence on the web @ portal for Las Vegas or OC in California.
WAL*MART has the advertising clout
using the television media
radio & mass mailing print inserts media
and all sorts of newspapers and magazines
as well as with a robust online website
to get their advertising message across
Now, Shop Las Vegas gives you
the opportunity to print your advertising message
(1) on your own page
(2) with the space you need
to impact your potential customers today, tommorrow, or anytime of day!
And, with the lowest annual rates anywhere!
Business Card
Anchor Page
Anchor Plus
Advertiser's Central -
Intro Discussion
READ ME FIRST
Decision .. to advertise
You can either scroll down through everything we have to say,
or you can be selective by the topic links we provide here.
Web Publishing Secrets
3-Clicks
Guerrilla Marketing THE 800 LBS ..
Never a monthly web-hosting fee @ Shop LV ...
.. facelift * or your own website?
Click here
Proofing
Flash Basic 101
* Facelift service is to take your existing work and raise it to a professional level.
Glen Lerner
- the Heavy Hitter
Banner Advertising
Visuals, Publishing Design
& Font Selection
Advertising is all about "first impressions" and "image." It is our responsibility
to do everything we can to make you look good. Here is an illustration taken
from a catering service, The Keg and Cork dot-com,
and on their homepage is a large horizontal (space hogging, little meaning) image with an
introduction and two testimonials shoved down, primarily out of view. Besides
a half a dozen issues that I do not intend to review, ie, scope of the illustration; you judge
for yourself the
before and
after.
Note: both were captured with 1024 x 768 resolution.
3-in-1 Anchor Plus
Illustrations
"Attorney Corner"
Law Firm Facelift Case Study
Proof Shakedown
Our Three Products/Packages .. further explained
Business Cards
Anchor Page Illustrations
Anchor Plus
Restaurant Services
It's your money ..
How we charge for all our services
Other Options, etc.
Good Bad Examples .. in publishing
Compare our three products for advertising ..
Each product (and price range) is designed
to meet your advertising needs starting
with our $50 (annually) Business Card,
$75 for your own Anchor Page (Homepage,)
and our "Best Bet" Anchor Plus for $250
and ridiculous renewals* of $100 thereafter!
* Rate Chart
Click here to learn more about your Best Bet!
And, before we gave up on the print media, our
Media Budget Chart
Considering the Review Journal .. here's our story.
Undergoing Renovations
"As a public service .."
SHOP LV CONSTRUCTION
How to compare Shop Las Vegas
Keyword Search @ Yahoo!
.. results
Undergoing Renovations
"How to compare Shop Las Vegas"
SHOP LV CONSTRUCTION
(Click on Jack hammering for original material.)
Get us started
- yesterday !
Advertiser's Central
Here you will find everything spelled out for you.
.. our three advertising packages (spelled out)
Options (Explained)
Advertising Philosophy
Advertising Rates **
Packaging Check List
Sample Card
* Others start at $250 just for Set Up Fees before they get to monthly charges.
** Published rates -- fully disclosed; no eForms, ie, "What you see is what you get."
Equal Opportunity Provider ..
Shop Las Vegas ®, no matter what Southwest Market they are in, wants to provide
the opportunity for folks that have (a) a business license and (b) need to get a phone,
extent a special offer of an Anchor Page Only (Flyer size) for the price of the
Business Card Packge, a $25 savings, plus half hour of
proofing,
plus thru January, 2009 after we have a new president!
That's two (2) end of the year holiday seasons, to boot.
Every week, the City of Las Vegas publishes license information and regretfully, there
are some people that are attempting to run a business without a phone.
There is one major category that comes to mind: swap meet vendors.
They feel that they have a "captive audience" and can do without a phone .. I guess.
Then again, I am sure that these (no phone) entrepreneurs are working on
a "shoe string" budget. "Been there," wondering how I was going to meet
payroll, we think it is proper to offer a special advertising deal.
How can they take advantage of this offer without a phone?
Borrow a phone, borrow a computer and email your order, or the old fashion way,
a stamp and envelope. We will do the rest. No checking
account? No problem. US currency, cash, is always welcomed.
No Phone List This list has some of the
businesses we would like to contact, but of course, is not limited to them only.
Good luck and congratulations on the American spirit of entrepreneurialship.
A word on SEO (Search Engine Optimization)
When we publish your advertisement or prepare your web pages for your own website, we integrate the
fundamental principles for SEO methodology where your page titles, and internal meta tags are set up
for the major search engines.
Our Advertisers ..
We're working at making your job as easy as possible.
Just use your favorite shipper, throw everything you want to use for your web page(s) ad
in a box,
and mail it to us.
Packaging Check List
.. a few words on Proofing
Decision .. to advertise ...
Undergoing Renovations
"Intro Discussion and the Real Estate Agent"
SHOP LV CONSTRUCTION
(Click on Jack hammering for original material.)
Case Study: The Lace Shop (Las Vegas)
Here is a new case study to illustrate "What not to do" in publishing your website.
It is a local merchant that after 25 years of brick'n mortar storefront has
decided to exclusively build their business on the Web. Congratulations!
Their website came to my attention because of the choice of words in their
URL name that included our dba and/or keywords "Shop Las Vegas," as a The Lace Shop [in]
Las Vegas. For an eye opening examination,
click here, to learn more.
- Coach (25 Years)
Website Facelift
From our Advertising Philosophy -
Clinical vs. Custom Design;
Head to Head with Yellow Book
and latest Blooper
.. Philosophy page
"Content is still King!"
If you ever wonder why we provide public service links for our audience
besides paid advertising, it isn't for "balance." It's for
"content." A website (in our case, portal,) without valuable content
is not bookmarked, or worth returning to.
Faircast dot-com has earned its place in the Internet community beyond Las Vegas
and should be a valuable resource to our viewers both on our
Airlines page and
Lodging page.
To learn more, see their Awards page.
Now, please keep in mind that such valuable tips are non-competitive with our advertisers because
we are not providing airline or lodging info on a commission basis, but it sure is a source of satisfaction
for your potential clients if you are an attorney or accountant.
(Website) content is similar to a brick'n mortar strip shopping center having an "anchor store."
You eventually get traffic based upon being in the same center.
"Name droppers .."
When Frank travels to his old home in Honolulu, he likes to book his airline tickets with
Hawaiian Air (a $50 premium, but the non-stop service ..) and stay at
Sheraton Suites, centerpiece of Waikiki Beach;
next to the Royal Hawaiian and the most beautiful restaurant at the top for those romantic sunset dinners
with spectacular views of Diamond Head and the surf.
Shop Las Vegas is the leading innovator for the Las Vegas valley market -- even the Convention Authority
liked our marketing (registered) name so much, it used it on their so-called "passport" guide for shopping
services at premium outlets. Shop Las Vegas focuses exclusively on the local merchant and
his needs in advertising.
You, Shop Las Vegas
& Guerrilla Marketing
Concept
Shop Las Vegas wants to attempt to define
for you advertising online integrated with
your other marketing efforts offline.
.. but, then again, what do I know
-- I'm only the 800 lbs guerrilla in the room.
|
Undergoing Renovations
"A word on Demographics"
SHOP LV CONSTRUCTION
(Click on Jack hammering for original material.)
Your anchor page is linked to every listing for your business throughout the directory by this icon, eg,
category,
Biz Name Look-Up;
Contact Name Look-Up which when
augmented by Look-Up Indexes for your Valley Area --
Biz Name /
L ;
Contact /
S (Downtown)
then supplemented by a Valley Area
Sub-Division, ie, Downtown
with Dining Section (click on "Burgers")
and to be thorough, both Group and Category Indeces for the entire Directory
All Valley and
Downtown, as an example for Category indeces.
Finding your particular category too ..
We have added this large "search" by category image to key spots
to facilitate a shopper in finding a particular category
of interest to them.
There is also a Group Index
where the shopper can search based upon a logical grouping of categories.
You will not find this infrastructure anywhere else in the world.
Restaurant Services
A very important group of web publishing for shoppers is the restaurant industry.
We don't want our restaurant managers to get lost in the maze of information
you will find here and therefore, have placed key links for them up front.
Restaurant Menus
Read On
Restaurant Blueprint for Success on the Web ..
"The Art of the Menu"
in fact, we don't even think of it as simply "24/7", but all year!
Advertising is a 52x proposition, 7x a week and 24 hours a day ...
We save our Advertisers $100's of dollars!
Ready to order? Don't understand why we are different?
Why we publish our rates -- even if they are lower than everyone else???
Why we bother explaining to our advertisers what this is all about?
Here are the Order Forms, and for those that like to be informed,
please read on. * Thank you.
* And, if you do have any questions, please call us at (702) 363-3290.
Background on Advertising Options
Select Package:
Business Card
Anchor Page Only
Anchor Plus or Restaurants **
** For complete, fully-explained/illustrated details, please read on.
* One Low Fee covers everything * No Set Up Fee
$$$ Absolutely No Monthly Web-Hosting Fees
Join Shop-Las-Vegas.com today!
Be found; more traffic to your own page!
More phone calls for you to close!
We sell only pages to our Advertisers!
"Shop Las Vegas"
p.s. We're No. 1 .. in the Valley
.. for Small Business Owners .. smart ones.
|
.. it's your money
and, how you spend it to advertise your business
is definitely your business.
Consider this, see those ads to the right
for Shop Las Vegas, 2 cpi @ 2x? $500+
Today, you can run 1 cpi; 1x for as little as $140,
weekday. The R/J has dropped the 2x minimum.
See Chart.
Television Spots
Now, we do not want to discourage you from running print ads in either the
R/J media or any other local resource. We just want to point out that
you will save a bundle by advertising with us. You will save so much
money that it becomes ridiculous in any cost/benefit analysis. Example:
our Anchor Page Only is $75 for a year, thru December, we are giving away 2008 and that
means your monthly cost is split right in half, or $3 a month; 10 cents a day. *
And, consider the fact that the "page" will be online 24/7, in a traffic webportal that has
thousands of hits per day; organized for your consumers ease of navigation.
There are competitive websites (may be not in this market) that we still can not figure out
how folks are supposed to find their ad! .. a plumber .. I just want a plumber,
and it may be too much to ask for: that services the
Summerlin area, or
Northwest.
* Renewal discounts second to none, eg, $50/fee = $4.17/month or 14 cents a day.
Legal Disclaimer: herein you will find tons of information never to be seen anywhere else.
There will be references to other vendors (competitors,) illustrations based upon the work of others
and we want to make sure that you understand that we are not affiliated with any of them.
You (seriously) need to see a doctor, if you think otherwise. FYI only.
- Coach (25 Years)
p.s.
Why you need the Web? You need to communicate with your potential customers, to the max.
p.p.s.
My gal, Gertrude, will have a (special) padded room ready for you, if you aren't certain, re:
affiliation disclaimer, or about web marketing and presence.
Search Engine Optimization Tip
Undergoing Renovations
"Price Gouging"
SHOP LV CONSTRUCTION
(Click on Jack hammering for original material.)
Competitive Rates
There aren't any, competitve rates. But, we are open to this issue; here is
a local vendor that we feel offers similar publishing services, less our no fee monthly web-hosting,
that will let you be the judge .. wow! Sign me up!
Their $499.00 Package, twice the cost of our best 3-page package ($250)
Details *
Their 4-page Package, $999, Details
15-Page Details, $2,999
* Design Services
@ $75/hour plus additional pages at an average cost of $150 per (addtl) page! **
Notice: we will (gladly) published any competitor's rates of a professional nature
to provide our advertisers with something to compare our value with.
To learn more about saving @ Shop-Las-Vegas, please
click here.
** Our consulting rate is $50/hour with average (addtl) page cost of $50.
p.s. No monthly fees @ web-hosting!
Compare San Jose infrastructure and
Rates
.. more on Competitors
Who's dropping the ball?
.. dare to compare their website model
.. with our $75 Anchor Page
Case Study - Star Motors, San Juan Capistrano (OC Market)
Clearly, this is an excellent excellent example of what you can accomplish
with one (1) anchor page @ Shop-OC / Shop-Las-Vegas versus your own website with several (frivolous) pages.
A review of the website homepage content indicates that there probably wasn't much
input from the advertiser in that any auto dealership, surely, would have more to say
and offer in a multi-page/website layout. Possibly, it was an attempt to
keep publishing cost down because we're sure that this "package" must have been the vendor's
$499 product -- certainly not more for
those simple coupon-type, add-on pages.
Constructive Critique
The homepage (for the website) follows a common publishing mistake: vertical-orientation
and waste of horizontal space including frivolous page links versus integrated coupons with
"page breaks," in the homepage.
The choice of theme wallpaper, ie, Mercedes logo, and font/font-size is excellent, less a few exceptions.
Now, a "picture is worth a thousand words," and we hope you agree that Star Motors would have
been better served going with Shop-OC * versus their own, independent website and benefit from
traffic to those wanting auto services in San Juan Capistrano and/or South County.
* Illustration for Orange County market.
Before Website
Shop-OC Anchor Page and
Print Version
Note the choice in point-size for fonts, removing all regular point-size; everything bold for wallpaper; black vs. gray
(contrasting) color and the integration of "page-breaks" for the coupon savings with dotted lines.
$499 (Their Website)
vs. $75 (Shop-OC / Shop-Las-Vegas Anchor Page)
.. vs. $50 Business Card Version!
A Word on Dynamic Mapping
Today, you have several dynamic mapping options available: MapQuest, the original leader, Yahoo and Google,
to name the major players in this functionality.
In the initial software engineering, it was programmed for real-time parameters. Today, we store
those parameters, including the selected source, in the database record. This allows us to offer
the advertiser the choice or preference for their page.
The competitor that we selected has some interesting "map images." Scroll down on the following
page link to see an example for Polo Cleaners
in San Juan Capistrano. My eyes are getting a tad poor these days, and I must admit that I am using
a 21" highend monitor, but I can't read it.
Now, you've seen the
worst, try the best ..
31105 Rancho Viejo Rd
Click on your choice:
City Search has an interesting method of mapping for their advertisers, ie, they show your competition too.
In fact, they don't just display your competitors, they are in some (secret) order where you
will (undoubtedly) not be the first or "A" entry.
Click here for a sample map for
the Heavy Hitter, an attorney on Durango at Tropicana on the westside of town.
Note, the map shows listings near the Strip and the I-15 and downtown, with a designated "star"
for who knows what .. evidently, a sponsor link. Notice also above that list of A-B-C listings
in the right margin a reference to the number of pages you have to scroll thru, ie, 1 of 22.
I love their customer rating system too and note a couple of listings with four (4) stars that, as an advertiser
does not benefit your business one bit.
Their "kitchen sink" or our
Advertisers.
Don't know how to get going?
What to do next?
Check List
Rate Chart
Think of it as your resume ..
Yeah, that's right. That'll get it done.
Frank will take your material, and whip it into shape in no time
-- and, at no extra cost! That's right. For those that are getting
started in business, or never took the time to learn about business advertising, Frank has got
you covered. You could pay for professional services (from Frank too,) and get the
same results.
Major Indeces for Shop Las Vegas Webportal
This
icon concept provides an efficient way to cross-link all look-up methods and exposure for all Advertisers to
an optimum level unheard of in Internet or Print for any published business directory using hyperlink connectivity.
Most directory-oriented websites (and for that matter printed publications,) you are lucky to be
able to find your category of service -- let alone multiple methods!
The Listing .. should be patented.
Oops -- two options not utilized:
coupon icon link and website link
(underscore biz name link when advertiser has their own plus ad page on ours.)
Where else? Where else?!
| *** |
 Lenny's Burger Shop |
(602) 978-8959 |
13616 N 35th Ave #1 |
Phoenix |
| *** |
Capital Grille |
(305) 374-4500 |
444 Brickell Ave |
Miami Bch |
| *** |
Rachada Thai Cuisine |
(562) 921-0889 |
13416 E Imperial Hwy |
SanteFeSprg |
| *** |
Pita Place |
(702) 221-9955 |
3429 S Jones Blvd |
SprgValley |
|
Photo shoots are quoted separately;
bolding/style business name in category listing is $25 exta.
Engineered for maximum information from link to Advertisement, to dynamic map and pertinent
information for a potential customer to pick up the phone and call. Valley area indicator is a plus
for potential customers that may not be familiar with the street address and aids someone in finding the business.
And of course, long listing pages are augmented with Valley Area indeces at the top,
see Mexican Cuisine using a four-color bar scheme.
Note: above restaurants illustrate four (4) markets from Phoenix Valley of the Sun to Ft Lauderdale-Miami for "South Coast"
and the Keys of Florida to Las Vegas Valley and Boulder City/North Las Vegas and coming soon for
Orange County/Los Angeles to Hollywood in Southern California.
Frank is a software engineer with 35 years of systems programming experience in the aerospace industry as
well as the auto industry. Retiring to Las Vegas to do something a little easier, designed
software to manage his webportals expanding as we write.
For more on Frank's career, click here for an extensive resume.
Welcome to the (dynamic) Web!
A few words about this dynamic publishing,
click here. And,
compare.
How we charge for all our services ..
One Low Fee that covers set up design, promotion and monthly web-hosting charges
Most sites charge a fee for web-hosting on a monthly basis and many require a one year minimum
on these exorbitant fees starting at $25 per month for a simple address listing to $50 or more a month
for 75 words plus one photo embedded in a web page with your competition listings and banners.
Two unique things that we do is (1) give you your own web page or pages plus (2) reward our clients
with substantially reduced renewal fees from 20-60% off initial enrollment fee.
What we do for this one low fee ..
You can either mail us your material for the advertisement, or schedule an appointment.
Onsite there will be a travel allowance and minimum of one hour for a total service charge of $125.
Appointments at our home-based office in The Lakes (Durango and Desert Inn) are free for
the first twenty minutes and then $50 per hour thereafter in 15 minute increments.
See mail check list whether you are planning a meeting, or
not for more ideas on your advertising material.
Unlike traditional print advertisements, you are not limited or restricted by space.
Your ad copy does not have to be camera-ready. We will take the material, for beginners,
and lay out a professional design for you. Of course, there will be some advertisers that
have their own ideas and we can follow as well as enhance with our publishing skills.
Tnen there are what we will call the "high end" or experienced business person that knows exactly what
they want and how they want it and we will follow to the letter. As a matter of fact, if
an advertiser's demands were such that we felt it would be difficult to transform to a web publication,
we will inform same before beginning and at their option decline proceeding.
Promotion and Marketing
As you will see below, all our advertisers get their own web page whether a simple business card style,
or a lengthy web page, or multiple web pages like having their own website, but we have taken care of
the marketing issues for you by becoming part of the valley's best resource for local businesses and in
the search engines. You will receive a
"Visit Our Homepage @" Plaque suitable for framing and placement
for those that visit your place of business offline.
As both Yahoo! and Google either on a monthly basis, low crawl, or quarterly basis, deep crawl, crawl our
webportal for changes and updates, your web page or pages will have properly coded keyword information for
placement in the search engines so that future Internet users can find your page directly.
That is one of the best features we offer our advertisers: direct page access or an eloquent, easy-to-use
table of contents infrastructure with augmented indeces to find you. We didn't stop there with
a useful valley area indicator that really serves two purposes: makes it easy for your customers to
locate someone local to themselves and enhances your business opportunities. For instance,
a recent advertising lady asked about this, living here in The Lakes and wanting her cliental from Summerlin
and I explained she would be not only listed in her category, but under
Summerlin listings for ease of accessing
her anchor page, a child care provider.
Monthly Web-Hosting is Free
Here, on average, you will save a minimum of $300 a year; the first year,
and with our annual renewal discount
policy,
much more thereafter. Imagine, most such advertising media websites charge $25 per month
for a simple business address listing and upwards of $50 a month, or $600 a year for 75 words (and photo) embedded
in a vertical page with your competitors versus our unique page infrastructure. It is like having
a home in a run-down neighborhood versus an in demand, luxurious neighborhood. You have found a
good neighborhood to advertise in.
Never a Banner Ad on your own page ..
It is our strict
policy
that no other advertiser can take advantage of your space and order a banner on your
page; an attempt to "spring jump" your good will or name recognition.
How can we afford to do this ..
Simple. As a good business practice, we feel that we do not have to over-charge our
advertisers, ie, make our money off of a few. We feel that by providing quality service
as well as good value coupled with a pricing structure that is reasonable, in the long term, we will
be successful. After all, web server host space is very economical today and with our
software engineering expertise, we are in a position to take advantage of volume data processing.
"Accumulative attraction" ultimately provides you with more potential customers and
greater success for us, the provider.
Every advertising project we undertake is given 100% of our artistic inspiration.
Whether you are a white-collar professional, or a
lawn maintenance caretaker, you are a businessman
that deserves our respect and appreciation.
Detail Illustrations: Anchor Page Only -
Lawn Maintenance Provider,
Business Card Package -
Professional Lady,
Professional Man,
and Real Estate Agent .. their own page.
When you are ready for something more
like our Anchor Plus with multiple pages,
we are ready to assist you!
To give you a few ideas of what a couple of pages of space in our Webportal
will do for you, here are some illustrations and ideas:
Anchor #1
Anchor #2
Anchor #3;
green and earth colors make a good theme for lawn maintenance services,
but we do not recommend left-margin menu links because of print truncation.
A review of those same menu links, though, will get you thinking
of how to expand an Anchor Page Only into an Anchor Plus with two or more pages
that include a break-down of
Pricing Chart,
Service Descriptions,
Service Area,
Service Conditions, and
a word or two on Resource Tips.
Your customers and your work, design a portfolio or
Photo Gallery page that has
high quality photos of your services in thumbnail, thumbnails that the viewer
clicks on for a full-size version. All within the publishing services
we provide our advertisers. When you are ready, give us a call at (702) 363-3290.
We will even create a nifty logo, like Dan's, for your Anchor Page!
Reality Check
Unfortunately, everything isn't always this simple.
We want to keep our cost down and many entrepreneurs (new to business functions)
don't have the slightest notion of where to begin. In fact, they
(novices) don't realize how good a deal our mail order pricing is and think nothing
of "asking" us to come across town, sit down and explain advertising to them and
then drawing up a draft of their presentation.
We have not built into our mail order pricing half a day of consulting nor web-hosting fees
and therefore, must charge a nominal travel allowance (if so desired) plus a modest professional
consulting rate, or $125 for the first hour, including travel.
We suggest you put together all your material, see check list,
and mail it to us. At $75, or $250 for our Anchor Plus Package, you really
can't go wrong. We are not looking for "camera ready" material.
We do expect either electronic images or good quality photos to scan from in order to provide
a professional final product. See proof stage.
Questions.
We certainly hope you agree with our premises here and are not offended by our attempts to create
the best advertising deal in the world for you and provide consulting services only on a case by
case basis.
Classified (702) 224-5500 *
Display Ad 224-5558 **
AmericanClassifieds.com/index.cfm?paperid=1489 ***
Published every Friday with a circulation of 72,000 +
Offices next to the Review Journal on
Bonanza Road
Legal Notice:
Shop Las Vegas is not associated with; affiliated with Stephens Press, Review Journal or Nifty Nickel publications.
We provide the above information as a public courtesy. Y'all come back after you
spend some money $$$ with these fine folks, y'hear?!
Complete Story.
We tried several - details.
More on Advertising Budget, fyi ...
We certainly want your business, but prefer our advertisers to learn for themselves that
we offer the best deal on the planet!
More on our Nifty Nickel @
Shop Las Vegas!
Oh, and call us @ (702) 363-3290; ask for Frank, owner/operator of Shop Las Vegas, the webportal
for the LV Valley/Boulder City and the growing Blue Diamond Area!
* Shop Las Vegas doesn't do Classifieds
** Shop Las Vegas doesn't do Display Ads .. we believe in
full-page layouts!
*** Nifty Nickel online is published by AmericanClassifieds dot-com (a conglomerate); paper id is 1489
+ Shop Las Vegas local distribution estimated at 2,000,000 daily/24/7
This legal notice is purposely published in large print .. hate that
small stuff -- don't you?!
|
Advertising Options .. all options include annual web-hosting thru 2007
Our Three Page Packages
(Comparing to yellowpages and/or your own website)
$50 Business Card Page -- half page display ad @ Illustrations
Intro
$75 Anchor Page -- full page display ad (scroll down for illustrations)
$250 Anchor Plus -- homepage plus two linked pages, ie, mini-website
Please turn for a moment to Advertising Philosophy for a good read.
How did we come up
with these three options ..
The simple answer: to aggressively market to the small business owner
which in many cases is either one or two operators in a family-owned business.
As a senior programmer (37 years) and a desktop publisher (25 years,) it only seems
fitting to provide all types of businesses with options from a simple "business card" up to
a "mini-website." And, please, do not misconstrue our $250 "mini-website" (Anchor Plus)
with anything that resembles the most simple web page prevalent on the Internet produced both by
professionals and amateurs.
In fact, we like to paint an image of "building a resume" where we take your information,
some of you may have existing brochures that you want to incorporate, etc. and produce an anchor (page)
plus two linked pages. Here is a website built by a professional. It has
a homepage (anchor) and several linked pages, two of which are completely unnecessary and could have
(should have) been embedded in a combination of the anchor page and one other:
Dolence Pool Plumbing Service,
by YellowPages.com
The testimonial page could have been placed on the service page, at the end, and the
contact page should have been incorporated in the anchor page, two common mistakes amateurs make,
and as you can see, pros too. (a)
"Under Construction" is for offline draft;
not for online and (b) every homepage (anchor) should have visible at the very top key contact
information, including but not limited to phone no., name of business, and hours of operation;
optional would be the business address.
One final note on this illustration, there was no need to have the
web promotion page separate
either. It (the simple coupon) could have been placed at the bottom of the homepage (anchor)
with a page break so that when someone printed same, it would print by itself, on a separate piece of paper
(very professional.)
And, one more for your education,
Anchor Heating & Air Conditioning by "Website Pros," the
Discovery Network. Note the poor page width alignment, the choice of background color, the
choice of headline font color and just general pot pouri look. And, where do they put pertinent
contact info? At the bottom of the page ..
re: Town & Country Mechanical (Anchor Page Only Package Illustration)
As we digress, it is only fitting to show two illustrations of websites that could have been a lot less.
Town & Country Mechanical had three pages that with the
redundancy (and
layout) taken into
consideration, could have easily been integrated into one (1) anchor page (only.)
Website
After
Printer Ready -
Before "as is"
After Business Stationary look ..
Note that our Anchor Page Only Package is approximately 1.5 standard sheets in length and $75; YellowPages .. $$$
re: Al's Pool Service (Business Card Package Illustration)
Unfortunately, Al (evidently) did not have much marketing (traffic) success with his website
and a golden rule I broke (capture images of the illustration pages) because the website is history.
Let me describe it for you. (a) Did not use a water or pool service theme
wallpaper like we did in the makeover, (b) it was a vertical page (versus maximize the page real estate
horizontally) and (c) redundant in the information on the very same page.
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(702) 363-3290
Frank Picchione
SHOP LAS VEGAS
New Business Special
A to Z Advertising Care
Crazy Dollar Days
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