The advertiser - a typical source of what amateurs (and professionals alike) do wrong.

    There are many trade secrets that come out in this whole exercise that I will just leave silent, you can judge by the end results.     And, nothing looks worse than grammar and misspelling errors.     We found several spelling errors in the exercise.         Proof Shakedown

For Comparison Purposes Illustrations of Print Version		Proof Version After Proofing (Browser View)	Some of our Advertisers, for whatever reason, want to maintain their own website, but still want to avail themselves of our professional publishing services. Principles Consistent Look'n Feel through out the website Business Stationary Look How to handle foreign fonts, eg, Chinese that many may not want to install. Table of Contents Brief Index Attorney Profiles Practice Areas Successful Cases Maximizing Horizontal Real Estate versus Vertical Layout Page Breaks "blank" pages, etc. Theme Icons through out judge's gavel Introduce, where possible animated graphics, or Flash advertisements Font your stuff with .. "Book Antiqua"
	Homepage - Before             Browser View
		Original Version
After Proofing "Mike" Huang		Mission Statement
Attorney Profiles - Before		"Blank" Page
Practice Areas		Suggestions not implemented (..at additional cost) Practice Areas, Successful Cases could have links to other descriptive entries to elaborate on services. First Impressions thru graphic imagery .. Theirs Ours "There was animation .. then" Flash Ads Work Basic 101 Try TNT Tv Graphic Compression Service Our Clients enjoy a 50-75% Bandwidth Savings that makes them look good (subconsciously.)
Practice Areas - Before
	Facelifts of this nature can be completed in less than a week!
Successful Cases
Successful Cases - Before
	Note the poor vertical spacing
Email Forms
	Forms Publishing Disclaimer Form Pages:   we will be happy to embedd the necessary script form or php reference, etc., but as this client was warned, we do not support or recommend form use.     Set up is "as is." Disclaimer:   in order to read form out, you must use a specific type of reader. Email Software Works .. no overhead and you still capture the name and email address of the inquirer:     HTML syntax <a href="mailto:[your email address]?subject=[specific purpose of email]"> Most amateurs (and a heck of a lot of professionals) don't realize the parameters you can have with the "mailto" launcher which the "subject line" is one of them.   Integrating these in your website for various purposes allows a potential customer to write you an email which starts in the "comment area." "Seeing is believing .."     Write Shop Las Vegas In Proof Shakedown, Client chose to withdraw its Form Page completely.
What's New		English Translation
What's New - Before		Disclaimer:   illustrations are not complete.
Favorite Links	Summary of Cost (a)   Fixed Price Quote (7-page Website) - $350 includes Proof Shakedown * (b)   2 Hour Contract - Annually for Maintenance - $100 ** (c)   URL Link from Immigration Lawyers - Free   ($25 Savings)   - Law Huang Group   Category   Valley Area   Ethnic Community   Look Up   Contact - Huang * Proof Shakedown is padded into the package price to provide some time for the client to revise the finished publishing above and beyond any maintenance retainer. Total Cost:   $450     ** Initial Retainer for Maintenance Services Compare with: (a)   Set Up Fee - $250 (b)   Facelift, average per page, $100 or $700 (c)   Web-Hosting monthly option - $250 per month Total Cost:   $1,000 (less any web-hosting fees, or other links) Your Savings normally would be $250-300 Our Special Offer discounts the entire project less than half or a $600 savings! Legal Disclaimer:   all work is performed "as is."     That is, it is partly a cut'n paste exercise and where possible, correct spelling errors.     No attempt is made to edit the message for grammar-type issues. The above project also included some maintenance changes at no extra cost above the project fixed price quote of $350.     For instance, the law firm added a new attorney to staff, including description on the profile page; name change for the form page. Form Pages:   we will be happy to embedd the necessary script form or php reference, etc., but as this client was warned, we do not support or recommend form use. Business Stationary consistent look'n feel By creating a template model, all pages have the same consistent look Foundation Principle - Resume Here is where there is a ton of exclusive and trade secrets that we are not about to share or publish herein. After all, what makes one website stand out more than another is the selection of colors, fonts and graphic imagery to augment the business message. Common Mistakes Most amateurs and some professionals integrate a menu-bar system that requires unnecessary bandwidth overhead as well as placement on the page so that every website page truncates the business message.     See before & after and template. Graphic Images - too dark and sizing issues plus poorly selected items. Foreign Font introduction, ie, Chinese is managed by capturing the various passages, croppin, and de-emphasizing.
Best Example of poor use of Vertical Space
Contact Info
Client's Comments
About Proof Shakedown	Frank Picchione   Your Website Designer     (702) 363-3290     Why Law Huang?     Simple.     Mr. Huang both appreciates the power of having an Internet presence and something a little more than a small website.     Therefore, providing a good illustration of something more than our normal offering of Anchor Plus which is a 3-page package.     And, all at a fixed price quote, up front. We know our (publishing) business and aren't afraid to provide a client with a "no suprise" price quote that they can depend on now and tommorrow!     Interested in some form of Proof Shakedown post publishing?     Ask us about it, and depending on how extensive or complex the revisions may be, we will be happy to add a small fee for such additional services beyond the initial design work. That translates into the Client receiving a 7-page package deal facelift for the price of our Anchor Plus $250 plus a $100 charge for Proof Shakedown and a $100 annual maintenance fee for up to the equivalent of two hours professional services.*     * The Proof Shakedown exceeded any two hour service substantially.
Proof Shakedown Notice:   from proposal to FTP, the entire project was done by email only including technical support.     No need for extra expense of onsite consulting. Here are some excerpts over the Proof Shakedown period of our technical support via email with the managing partner of the Law Offices of Huang, Mr. Huang, over a 72-hour period from Friday through Sunday evening. I'm glad you like it, Mike. Franco ----- Original Message ----- From: "Xiaosheng Huang, Esq." To: "Franco Picchione" Sent: Friday, June 08, 2007 1:22 AM Subject: good job! Franco, Thank you for your good job! First it looks very good. Later I will give you some advice on how to fine tune it. AGain, you did a great job! Michael ========================================================================= Hello Mike, I work seven days a week. I find it convenient and my clients love it. Anytime, you can drop me an email and be pleasantly surprised on the turnaround of your work. Franco p.s. I thought you had something for me already. It would have been done already too. ----- Original Message ----- From: "Franco Picchione" To: "Xiaosheng Huang, Esq." Sent: Friday, June 08, 2007 6:17 PM Subject: Re: NEEDED > Hi Mike, > > I use an older fax machine. So, the quality is not good for copy. > > I prefer either email or flat mail where you may want to print out > a page of the website, mark it up (readible.) > > Yesterday update for Mr. Marvin in a Word document is excellent. > It is typed up, easy to manipulate electronically. > > Regards, > > Franco > > ----- Original Message ----- > From: "Xiaosheng Huang, Esq." > To: "Franco Picchione" > Sent: Friday, June 08, 2007 6:47 PM > Subject: NEEDED > > > Hi Franco, > > My office staff says they like your design of my web. There is a little > need for fine tuning, can I give you my suggestion after the weekend? Can > I send my advice to you by fax? Do you have a fax number? > > Regards, > > Michael ========================================================================== Mike, Please review updates for completeness. Franco p.s. Comments embedded in the various changes. ----- Original Message ----- From: "Xiaosheng Huang, Esq." To: "Franco Picchione" Sent: Saturday, June 09, 2007 7:01 PM Subject: Re: Fw: NEEDED Hi, Franco, How are you? Many thanks for your offer. I hope you enjoy your weekend. Here is my initial suggestion to modify the website: 1. Please make all letters in a smaller size. Now it's nice to have all pages printed in the paper, but I feel the lettersize of English is too big. This size is standard. I will use small then. All Headings and Bullet-type listings left "as is," eg, Successful Cases. 2. Please move down the top the text of each pay. We should have a "sky" on the top. 10 pixel added. 3. Also minimize the picture on the first page little bit. 375 x 260 reduced to 300 x 224. 4. Please erase on the home page the address, phone and fax number on the right. Just have the address, phone and fax number on the bottom. Can you make the copyright dated in 2004? Homepage Only: remove right margin address, phone nos. Note: you did not say to remove email icon in margin. Copyright 2004-2007 5. On the Attorney Profiles page: Pls erase the "Superman"logo. on my name, please erase "Michael", just use Xiaosheng Huang, Esq.. The Chinese text about me is messy, so please use the attached text. On the bottom, pls erase the photo of my building. Superman Logo removed. "Michael" removed. Chinese graphic text beside your photo removed. No attachment for replacement Chinese, space hold open pending attachment receipt. Office building photo removed from Mission Statement Section. 6. On the "Practice Area", pls erase the "level" with "companies and investor". I'd like to add Chinese flag if you can find one. In the column of "International Trade and Investment" ,please add "Assist American companies to invest and do business in China" in the very beginning. Scales of Justice (animated) removed below US Flag. Add "Assist American companies to invest and do business in China" in the text for International Trade and Investment Section. Chinese Flag .. I'll let you know. 7. On the homepage, erase the "My books". This page does not work. Sorry, as I stated in my proposal, I do NOT support forms, php, etc. Guest_book.php is on your server. Do you want it removed? "My Books" is on all your pages. Remove completely? 8. On the contact information page, pls erase the HOng Kong Asia Office info. Just have the Ameircan address, phone and fax, but remember put on :Email: xhuang@lawhuang.com. Hong Kong Address taken out. Email icon replaced with spelled out email address. Suggestion: Las Vegas Map could be cropped to fit to the right of the contact info. Assume: leave alone. PENDING: ATTORNEY PROFILE (CHINESE ATTACHMENT) BESIDE YOUR PHOTO, MIKE. DONE. Thank you! take it easy. =========================================================================== Hi Franco, You are magic! I admire you are a genius! Thank you for your help. It looks better and better now. Here is my response: > 2. Please move down the top the text of each pay. We should have a "sky" > on the top. > > 10 pixel added. I think it's not enough. Please make the "sky" even wider. > > > 3. Also minimize the picture on the first page little bit. > Please minimize the Uncle Sam's picture,too. > > 375 x 260 reduced to 300 x 224. > > > 4. Please erase on the home page the address, phone and fax number on the > right. Just have the address, phone and fax number on the bottom. Can > you make the copyright dated in 2004? > > Homepage Only: remove right margin address, phone nos. > > > Note: you did not say to remove email icon in margin. Please erase the email icon. 6. On the "Practice Area", pls erase the "level" with "companies and > investor". I'd like to add Chinese flag if you can find one. In the column > of "International Trade and Investment" ,please add "Assist American > companies to invest and do business in China" in the very beginning. Please try to use the animated Chinese flag. > 7. On the homepage, erase the "My books". This page does not work. > > > Sorry, as I stated in my proposal, I do NOT support forms, php, etc. > > > Guest_book.php is on your server. Do you want it removed? > > > "My Books" is on all your pages. Remove completely? > Yes, please remove all of them. > > 8. On the contact information page, pls erase the HOng Kong Asia Office > info. Just have the Ameircan address, phone and fax, but remember put on > :Email: xhuang@lawhuang.com. I do not see the "Email". Please make them tidy. left head together. > Hong Kong Address taken out. > > > Email icon replaced with spelled out email address. > > > Suggestion: Las Vegas Map could be cropped to fit to the right > of the contact info. Assume: leave alone. > > > > Thank you! take it easy. > > > Mike ===================================================================== Dear Franco, In the "What's New", about the book, the English text is messed up by showing some bad codes. Also I would like to use a new English Text and Chinese Text. Also I want to put a photo of the Taiwan version. I attach the two files for your use. Please try to minimize the size of the photos of the two books. Also in the Home page, pls make more space between the English text and Chinese text. Many thanks for your help! Mike ======================================================================= Check it out, Mike. ----- Original Message ----- From: "Xiaosheng Huang, Esq." To: "Franco Picchione" Sent: Sunday, June 10, 2007 3:03 AM Subject: Re: Fw: NEEDED Dear Franco, On each page, on the right top, there is a Chinese text meaning "Law Huang Intl Ltd.". I'd like to use the attached logo to replace the plain text. Pls make a try. Thank you very much! Mike ================================================================================================       Foreign Fonts, eg, Chinese is integrated at no extra charge.     When we quote you a price, we know you have certain expectations, ie, no surprises! How many vendors on the Internet have you seen that spells everything out for you? *   Value       *   Integrity       *   Service       *   Customer Satisfaction
Some Final Thoughts ..     Let's face it, we are still in the days of pioneer publishing.     As a senior developer and project leader,   I have seen the evolution of all forms of electronic publishing from the early pioneer days of DOS fonts to Windows.     With the publishing media of the Internet today, I think many business owners are being overwhelmed with technical options and making bad decisions.     A strong believer in the K.I.S.S. Method, or simplicity, and focus on the business message, I try to draw an analogy of "business stationary, only online.     Explain that your objective is to take advantage of the amount of space you have for introducing your business and the unlimited distribution channel versus "Hollyweird Pizzaz."     Since 1993 and the commercialization of the Internet with the Web (server,) technical components for fancy menus have dominated the landscape.     And, with the expected results -- a goal of showmanship versus content.     Content alluding to the fact that people get all entangled with technology and forget their business objectives.     I sometimes like to draw upon my "basketball coach" analogy where I lecture on "basics" or fundamentals of business communication and simply publishing same in HTML.     A good coach would demand that his players practice and become efficient in the basic drills versus try to be fancy.     The same concepts apply to publishing online.     This attorney did just that, integrated a "mouse/over" or "graphic/over" menu system, and probably feeling as if he achieved a lot.     The underlying code that drives all this, in our opinion, is a bandwidth nightmare, first of all, and most importantly, deprives the business message of precious vertical space along the left margin.     Introducing sound business practices that integrates the power of hyper-links online with a storyboard and traditional text menu links, we have designed for the website a consistent look'n feel with a model Template which will serve every page in the site as well as the Homepage. Compare Real Estate:   Before (Horizontal scroll bar)     After (Optimized)     Above, truncated print vers. Common Publishing Mistake ..     Placement of the Menu Bar along the left margin is a common publishing mistake.     Other common publishing mistakes involve choice of publishing tools.     When I check out a website, I check the various page links for (a) content and (b) how quickly they appear.     Some of these illustrations that follow are gems.     Gems with both poor layout of their content and bandwidth issues for snappy appearance. A Developer's Tool -- the Browser "Print Preview"     Using the browser "Print Preview" Option on the File pull-down menu bar not only saves paper, but let's you see what your webpage will look like when you print it .. everything from margins to page breaks.     This exercise does you little good unless you go to the actual website and select the "Print Preview" Option (as well as click on the various pages of the website to see how quick the next webpage appears and evaluate the content. Disclaimer:   Shop Las Vegas is not affiliated with or publisher of any of the illustrations that follow. Thomas A. Larmore, Chartered       Mr. Larmore seems to be impressed with his homepage image of a open book and the corresponding dark color scheme that image depends on.     Key pages are either poorly laid out, or lack content, and the page "wait" is extraordinary.     He has some good "newsletter" pages with "more.." links, but note how the link is jammed up against the sentence. Julia L. Osborne Law Offices       Now, I am beginning to see (part of) the problem.     LexisNexis approach to website support services is to provide some options in template and basically the same message (content.) Lin & Associates       This website, it is not so much the content" as the publishing technique that I refer to as the "stretch."     The "Attorney Profile" Section chose to split the pages per attorney where a cursory review indicated that they could have been consolidated on one page with internal internal links. Law Offices of Reza Athari       Note the layout (or template) is similar to Mr. Larmore's above.     I like to think of a lot of "bullet" pages, ie, outline content as a resume.     Mr. Athari has good content, but poor layout (again.)     Yes, page links are extraordinary slow. Menu Bar on right side, but .. Prudhomme Law Offices LLC       Same pitch:   Welcome to our Web site. We hope that you will find our site informative and useful. Our goal is to provide the highest quality legal services to you and your business in a timely fashion. We welcome the opportunity to talk with you and to discuss how we may be of service. "Splash Screen" Approach .. Pereira & Velasquez, LLP       Real estate management, again, left margin loss. Well-meaning Template Approach .. Gazda & Tadyon       This law firm chose a template that provided the primary links at the bottom of the page, a submit form for inquiries in the right margin and a decent content body that prints fine.     Only problem is many of the navigation and online form (that truncates) prints too.     Color scheme and "frame" theme, evidently, is something the company management approves of.     Personally, the "frame" heading (theme) takes up too much precious screen real estate -- great for pictures on the wall, but not for business communication. Newsletter Approach .. Attorney Robert West, Ltd.       Again, all the navigation links are in a vertical column along the left margin, prime print area.     The good news is that the published results restrict their overall width to "printable" area and therefore everything is printed properly.     My point is "Why not place the navigation (out of sight) on the far right, out of the "printable" area and give the main content, here an article on immigration, more space horizontally? Critique:   This site is very thorough with informative data on every aspect of his specialty area plus links for all the major government forms their clients will need.