Here we are going to examine truly cosmetic adjustment, ie, no biggy.     p.s.   Don't use dot-dot lines.

    It seems the web publishers for Coleman's attempted to stay within the boundaries of printable width, but made a few minor mistakes, imho.

Let's start with Lunch and finish with Dinner !

The following our examples from Shop-Las-Vegas.com !

10-25-05   Before & After ~   What's wrong with this menu ?   Answer.   (Word Wrap)

China Breeza     (Sold to Island Style B.B.Q./Out of Business)
               
Manila Kitchen     (Sold to RICE-TO-GO/Out of Business)
               

See   "SE Results to Kill for..."

China Breeze Fast Food Homepage     .. that's right -- homepage !   About   .. enuf photos for'ya ???     .. click @ 4 full-size photo   Menu   .. designed for dish photos to the right ***     No. 1 @ Yahoo! *** Client has yet to provide the menu dish photos.     Visit Our Homepage Plaque !

Another Fast Food Eatery in Chinatown     on Spring Mtn Rd     Manila Kitchen Homepage   About   .. with plenty of photos *** *** thumbnail-size     w/click-on for full-size photo   Fast Food Menu     .. complete w/plaque !

   

Homepage
    (About/Photo Page combo)
      Menu w/Coupon Specials
      Biz Card       Combo Coupons

Mailer Clips ~
Pizza Menu   Chicken & Burgers Menu   Sub Menu
    Gyros - Lasagna     Salads & Side Orders
    and   Combo Specials

Pizza Order List       Hover Over List       Toppings

Specialty Pizza       Fresh Baked Subs

Sides - Beverages         Sides         Beverages

  Homepage

Case Study
for Pizza Establishments

    "Visit Our Homepage @" ~   Palm Pizza     Cafe Cuban Breeze     China Breeze Fast Food     Manila Kitchen
    2/16/05   Restaurant Menu & Website Price Structure   (Explained)   More info
Menu Articles Expansion (here)   2/2/05 ...     Menu Design Service     Flyers
    Restaurant Rate Chart       Sign-Up Forms, etc.
    SHOP LV will take your door-hook flyers, brochures or newspaper inserts and convert them to publish on the webportal for as low as $100 per side, door-hook flyers and as low as $250 per menu section !   All work is "fixed price" quoted to you !     See Thai Town - Vegas !     See Custom Work !
New Shop LV Rolodex Illustrations!     Ricardo's of Las Vegas!
See also Restaurant Menus Guide or New Take-Out Menu Section
    Eliseevsky Russian Restaurant!   "Seeing is believing!"   Our hottest f@celift™ yet -   Eliseevsky Russian Restaurant - just for you !!!     Komol Kitchen     Bangkok 9
  Cow Pot Thai Restaurant -   Dining Menu     Lunch Specials     Appetizers     Deserts   The Rolodex     Thai "Bake Off"
    Bangkok .. Boom!     Dare to compare .. LV Rest Guide
Chicago Joe's Diner -         A one-page, all encompassing Menu
Jaron's, an all encompassing Rolodex/Menu P@ge™
Menu Design Service     Flyers, etc.     Promotion Program
 
Shop Las Vegas F@celift™     The Rolodex   Their Menu

        Source   (Before)   -   Homepage     Their Menu
 
(References/links to Source erased to protect the guilty...)
  Shop Las Vegas F@celift™   The Rolodex   Their Menu

            Before   -     Homepage   Their-Menu

Any F@celift™ that provides homepage and menu in electronic version will realize a substantial savings when we at Shop Las Vegas do an "as is" type f@celift™, ie, minimums ...

Big Mama's Menu was in such disarray.   If it looks different to you, ie, content - I will accept that as a compliment ...

Above F@celift&153; Quotes, on the two above, $350 - Bahama Breeze and $500 - Big Mama's ...
 

    This illustrations really points out several things that may not "jump out" at you.   Notice the logo for Capo's, the deep, rich brown color used.   Translation, techi publishing / hexidecimal / RGB (red-green-blue) is 6B0004.   I used it.   Changed the border color for The Rolodex, the text color, etc.   Their Menu wallpaper, a "Classic Laid" wallpaper.   Arial Font ?   I don't think so ...   Fine dining - not Bar & Grill !!!   Did any of you find folks notice that the text font color is white and what white text on white paper looks like, using a laser jet or black'n white printer?   Yes, you can set a setting in your browser to "print" the background wallpaper or color and defeat this issue, but is it worth all that toner?   Great - for presentations and illustrations and viewing online, i guess, but for printing (without a color inkjet printer, no.)     Tip :   don't use dark wallpapers or dark background color; contrast terribly.   Primary text color should be black, navy blue, maroon and/or derivatives such as the Capo's illustration for best printing (and viewing online.)

    Traditional menus, the type that the waiter or waittress presents to you upon seating, is laid out with the Appetizers, Main Dishes, Desserts and either a Drinks Section or a Wine List.   In any case, when done properly, it represents the worth of the eatery and reflects upon the house, the kitchen and is most definitely "first impressions."   Let's expand upon this thought and what is presented on the Internet for your establishment.   Question:   why in the world would you want anything less than a fantastic representation of your house menu ?!   Keep that thought (and your answer - we all know the answer.)

    When you publish on the Internet, such matters as a menu of services for a restaurant, e-x-p-a-n-d .   Expand with the Sections divided, ie, spacing, expand with several pages, one for Appetizers, one for a Lunch Menu, one for a Dinner Menu, Wine List, and Desserts.   Get the idea ?   If you are thinking "flyer," or some mini-menu for Take Out Orders, you are wrong.   Wrong, wrong, wrong, wrong, wrong.

    The last tip is make every page (or the page) printable.   Technically speaking now, there are several methods available, but the method I use insures that everything stays in tac when printed or displayed.   In today's (consumer) user market, there is a variety of high-end (large) monitors as well as access methods for speed, ie, bandwidth issue.   I am very conservative in my publishing standards and insure that extra care to insure pages print properly as well as no matter what the monitor resolution that a customer may be viewing your menu will see it the same, no matter what.   That method ?   You'll have to hire me.   It's a trade secret.

    I guess one last tip or piece of advice relates to hiring a webpublishing consultant.   I wouldn't pre-judge a firm based upon the size of their website.   In fact, I believe the average firm can get along just fine with a moderate to small website of say, half a dozen pages.   One such (web) site I visited today, during this publishing, had just that, about a half dozen (6) page links and one was for his Price List.   It was a "dead link."   That's right.   It did not work, ie, no page linked to the homepage cross-link.   Now, I think you will agree you do not want to hire someone that is that sloppy.   Next, I look at spelling errors and grammar.   In large businesses, managers will have a steno secretary that makes the corrections for their signature.   In fact, it is well known that most executives can't spell to save their you-know-what.

    Pages, in a website, should represent "content" or value.   If a page is set up to simply accommodate the fact that the (web) site has "Links" and there is nothing there, or suggested resources and ditto, well, just like the use of the phrase "under construction" is not recommended.   Shop Las Vegas ® is huge, thousands and thousands of pages.   We do our best to insure there are no "dead links", but under the circumstances there may be an obscure situation.   Choice of consistent wallpaper, fonts and predictable navigation are key to the success of your visitors enjoying their stay, literally, and bookmarking it and coming back !   Those that hire their partner's nephew are placing the "first impressions" of their firm in jeopardy.   And, if you don't believe it happens - I have first-hand knowledge of just this approach.   A very sloppy and irresponsible approach, if I say so myself as a professional consultant with some 25 years of telling my clients "as it is."

    You must set the length of pages (Sections of the Menu) to "fit."   If they do not fit right and may be a customer faxes an order to you using them, well, you see the end results affects your staff's day to day operation.   FYI, I built a Thai Restaurant, "Thai Taste," in Anaheim, California back in 1987.   It is still open today, under different management, but a very good experience and understanding of this industry I like to think of as "entertainment," ie, the joy of eating (out!)

    Notice :   Capo's Menu, along with inclusion Rolodex, would cost $600.00.     Disclaimer :   This fee is for a combination of things :   set up, publishing and hosting on Shop Las Vegas dot-com for 12 months.   It is not for "intellectual rights" to the published work.   As an example, the rights to the work may be purchased for less than running a one-inch column ad in our (beloved) Las Vegas Review Journal for 4 days in a week, or $300, or half the quoted fee.   There is (more) good news, you can renew on our webportal - annually for $100.
 
    As more illustrations become available, you will find them here !     See Custom Work !
 
New Shop LV Rolodex Illustrations

    You can be found @ Shop LV, or buried @ Concierge.com .. your choice.

    Viva Mercado's       Conciergo.com Version         Cozymel's Mexican Grill       Conciergo.com Version

    Lindo Michoacán       Conciergo.com Version         La Barca Mexican Seafood Restaurant       Conciergo.com

    Next ~ @ Zagat.com     Or, FYI - Las Vegas.com     Or, Rate Las Vegas.com .. your 'dime' ...

    How about AOL/City Guide for Dining?       Shop LV Maggiano's Little Italy

    BTW, all of Shop LV's illustrations would cost $100/yr .. how much do you think theirs would cost???   $$$$

    AOL/City Guide El Jefe's Mexican Restaurant and Cantina and drum roll, please .. Shop LV Rolodex

Addresses dot-com???     I asked for "Mexican"!!!     What's this?!     Oh, I see .. http://las+vegas-nv.addresses.com/city/mexican,+thai,+seafood+restaurants /las+vegas-nevada ... These "Restauranteur Experts" feel combining Arby's, McDonald's, Burger King, etc. with Mexican Cuisine is .. appropriate ...   Thai, too? Taco Bell, Pizza Hut and why not - Olympic Garden too ... Actually, that was the first page, of 30 ..., where I didn't see one (Mexican) ... Unless - unless now, they think Taco Bell & Del Taco are for you! "Switchboard dot-com"     click here. Okay, I know "Switchboard" wants your business, but at your expense?! http://www.switchboard.com/Restaurants-Mexican/Las_Vegas/NV/2475-/yellowpages.htm